A.X.E.L

How A.X.E.L Works

From sign-up to Self Assessment — everything a trade business needs, in one platform.

01

Sign Up in 60 Seconds

Create your free account, enter your trade and business details, and you're in. No card required, no lengthy onboarding — just your name, email, and what you do. You can start using A.X.E.L immediately.

Free to startNo card requiredInstant access
02

Set Up Your Business

Add your logo, business address, bank details for invoices, and your team if you have one. Set your CIS status, add subcontractors, and configure your tax year. Everything's in one place — no jumping between apps.

Custom brandingTeam setupCIS config
03

Capture Leads & Send Quotes

Leads come in through your website contact form, WhatsApp, or Facebook Lead Ads — straight into your A.X.E.L dashboard. Convert them into professional quotes with line items, labour/materials breakdowns, and optional photos. Send as a branded PDF with one click.

Lead captureWhatsApp & FacebookBranded PDFs
04

Track Jobs & Get Paid

Accepted quotes become jobs automatically. Track progress, log expenses, assign team members, and manage materials. When the work's done, convert the job to an invoice and send it — clients can pay online via Stripe or bank transfer.

Job trackingExpense loggingOnline payments
05

CIS & Self Assessment — Handled

A.X.E.L automatically calculates CIS deductions on subcontractor invoices — 20%, 30%, or gross, with proper labour vs materials splitting. Verify subcontractors with HMRC, generate monthly CIS returns, and file your Self Assessment directly — employment income, property income, expenses, the lot.

Auto CIS deductionsHMRC integrationSA filing
06

Grow Your Business

See your revenue, expenses, and profit at a glance. Track which lead sources are performing, monitor outstanding invoices, and stay on top of your tax obligations. As you grow, add team members, connect your bank feeds, and sync with Xero or QuickBooks.

Financial dashboardBank feedsAccounting sync

Simple, Transparent Pricing

Start free. Upgrade when you need more.

The Apprentice

Free

For sole traders getting started. Quotes, invoices, expenses, and basic job tracking.

Starter

£19/mo

Lead capture, CIS deductions, branded documents, and more features to grow with.

Pro

£29/mo

Team management, accounting sync, Self Assessment filing, and full CIS automation.

Ready to Ditch the Paperwork?

Sign up free, set up your business in minutes, and see why A.X.E.L is built different.

Let's talk