A.X.E.L — Lead & Job Management for Tradesmen
One Platform to Run Your
Entire Trade Business
Leads, quotes, invoices, timesheets, expenses — all in one place. Start free, scale as you grow. No contracts, cancel anytime.
Just getting started? Try our free Apprentice plan — 10 leads/month, no card needed.
Starter
The full quote-to-cash workflow. Send quotes, invoice clients, take card payments — and capture every lead automatically.
For solo tradesmen
- ✓Unlimited leads + lead map
- ✓Quotes & invoicing
- ✓Stripe card payments
- ✓Self Assessment tools
Pro
Run your entire operation from one dashboard. Jobs, expenses, materials, timesheets — everything connected, nothing slipping through.
Complete business management
- ✓Job management & tasks
- ✓Expense tracking & materials
- ✓Custom branding
- ✓Optional add-ons (Xero/QB/Calendar)
Business
Built for crews. Manage your team, track jobs, sync your accounts, and see real P&L at a glance — all in one place.
For growing teams
- ✓Team management & timesheets
- ✓P&L reports
- ✓Xero & QuickBooks sync
- ✓Google Calendar
Enterprise
Everything A.X.E.L has to offer. 10 seats, custom API access, and priority support — for established operations running at scale.
Unlimited leads · 10 users included · +£9/mo per extra seat
Everything in Business + custom API access + priority support
Optional Add-ons
AI Features
Starter Pro optional add-on
Included free in Business & Enterprise
WhatsApp AI Bot
£249 setup fee + £49/month ongoing
Available on any plan as a separate add-on
Learn more →Xero / QuickBooks / Google Calendar
Pro optional add-on
Included free in Business & Enterprise
Compare All Plans
| Feature | The ApprenticeFree | Starter£19/mo | Pro£29/mo | Business£59/mo | Enterprise£119/mo |
|---|---|---|---|---|---|
| Leads | 10 leads/month | Unlimited leads | Unlimited leads | Unlimited leads | Unlimited leads |
| Users | 1 user | 1 user | 1 user included | 3 users included | 10 users included |
| Lead Management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Calendar | ✓ | ✓ | ✓ | ✓ | ✓ |
| Customer Management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dashboard + Stats | ✓ | ✓ | ✓ | ✓ | ✓ |
| Push Notifications | ✓ | ✓ | ✓ | ✓ | ✓ |
| File Attachments | ✓ | ✓ | ✓ | ✓ | ✓ |
| Activity Feed | ✓ | ✓ | ✓ | ✓ | ✓ |
| Client Quote Portal | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead Map | — | ✓ | ✓ | ✓ | ✓ |
| Quotes & Estimates | — | ✓ | ✓ | ✓ | ✓ |
| Invoicing | — | ✓ | ✓ | ✓ | ✓ |
| Stripe Payments | — | ✓ | ✓ | ✓ | ✓ |
| Meta Lead Ads | — | ✓ | ✓ | ✓ | ✓ |
| Job Management | — | — | ✓ | ✓ | ✓ |
| Tasks & To-Dos | — | — | ✓ | ✓ | ✓ |
| Expense Tracking | — | — | ✓ | ✓ | ✓ |
| Materials Catalogue | — | — | ✓ | ✓ | ✓ |
| Loadouts | — | — | ✓ | ✓ | ✓ |
| Custom Branding | — | — | ✓ | ✓ | ✓ |
| Timesheets | — | — | — | ✓ | ✓ |
| Team Management | — | — | — | ✓ | ✓ |
| Recurring Invoices | — | — | — | ✓ | ✓ |
| P&L Reports | — | — | — | ✓ | ✓ |
| Weekly Digest Emails | — | — | — | ✓ | ✓ |
| Google Calendar Sync | — | — | — | ✓ | ✓ |
| Live Job Timers | — | — | — | ✓ | ✓ |
| Custom API Access | — | — | — | — | ✓ |
| Priority Support | — | — | — | — | ✓ |
Leads to Jobs
Capture leads from Facebook, Instagram, Bark, Checkatrade, and your website. Auto-populate jobs, track every enquiry on a map, and never lose a lead again.
Quotes, Invoices & Payments
Create branded quotes on site, get them signed digitally, convert to invoices in one tap, and get paid via Stripe. The whole billing cycle — no spreadsheets.
Tax & Accounts, Sorted
CIS300s filed straight to HMRC. Expenses tracked. Bank connected via Open Banking. Self Assessment pre-populated. Xero and QuickBooks sync built in.
Website + A.X.E.L Bundle
Book a website with AXEL.TRADE and get your first 30 days of A.X.E.L free
Complete web presence + lead management. The perfect combo for growing trades.
Get Your BundleFrequently Asked Questions
Can I switch plans anytime?
Yes, you can upgrade or downgrade your plan anytime. Changes take effect immediately, and billing is prorated.
Is there a free trial?
Yes! All paid plans come with a 14-day free trial. You'll enter card details at signup so your subscription kicks in seamlessly after the trial. The Apprentice plan is completely free forever with 10 leads per month — no card needed.
Do I need a website to use A.X.E.L?
No, A.X.E.L works as a standalone platform. However, when you book a website with AXEL.TRADE, you get 30 days of A.X.E.L free.
What payment methods do you accept?
We accept all major credit and debit cards via Stripe. Payments are secure and processed monthly.
Can I cancel anytime?
Yes, there are no contracts or cancellation fees. You can cancel your subscription at any time from your account settings.
Do you offer refunds?
We offer prorated refunds for annual subscriptions. Monthly subscriptions run until the end of the billing period.
Ready to Get Your Trade Business Organised?
Start managing your leads, quotes, and jobs — all in one place.